Monday, September 10, 2007

Increase Your Online Sales Conversion Rate

If you want to increase your sales on your website, be sure that the words you use on your site focus on the customer and not on you. Today's net shopper wants to know how you or your product can meet their needs.

Bryan and Jeffrey Eisenberg have a Customer Focus Calculator that you can use to test your web page or ad copy for customer focus. The results will give you an idea of whether or not you are focusing on your customers.

I recommend that you also sign up for their informative newsletter while you are there.

The link is:

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