Monday, September 10, 2007

Increase Your Online Sales Conversion Rate

If you want to increase your sales on your website, be sure that the words you use on your site focus on the customer and not on you. Today's net shopper wants to know how you or your product can meet their needs.

Bryan and Jeffrey Eisenberg have a Customer Focus Calculator that you can use to test your web page or ad copy for customer focus. The results will give you an idea of whether or not you are focusing on your customers.

I recommend that you also sign up for their informative newsletter while you are there.

The link is:

Thursday, September 6, 2007

Seam Carving for Image Resizing

Ever wonder what technology could be in store for web graphics in the future? Take a minute to watch this video demonstration, it is amazing.

It is called Content-Aware Image Resizing and was presented this year at SIGGRAPH by Ariel Shamir. Watch how the software can stretch or shrink an image without distorting it. Also, notice how easy it is to remove people from photographs.